GMIFY Information

Along with my colleagues, we’ve been in market research for many moons and have written hundreds and hundreds of surveys, some fairly straightforward and some very detailed on complex subjects across geographies. Not for a second have we ever thought that respondents were entertained or even enjoyed the survey experience we brought to them. And why is this a problem? It’s a significant problem because if people are completing surveys primarily because of an incentive, poor concentration results in poor data quality but critical decisions, nonetheless, will still be made off lousy data. Our singular focus was to create a survey experience that was enjoyable, where a player’s (respondent) concentration stays strong at all times and produces data of the highest quality. Welcome to GMIFY! We are the first gamification market research experience that will truly be seen as a game-changer.