Most AI programmes don't stall on the model. They stall because nobody can say how the work is actually done. That knowledge lives in people's heads - and it breaks the moment someone leaves, an audit lands or an AI agent tries to act on it. Gluu turns that know-how into one shared, governed and always-current way of working: the standard your colleagues actually follow, and the trusted foundation your AI agents run on. Capture - get what's in people's heads into shared best practice, in plain language everyone understands. Govern - keep every process owned, current and audit-ready, so documentation reflects real work instead of a PDF no one trusts. Follow - make the right way the easy way, for people and for the agents and automations now acting on your behalf. When the process is trusted, AI is reliable and auditable. When it isn't, agents scale the chaos. Quality, operations, IT and process teams at companies like Berry Superfos, Sport24, Norlys and Ennova use Gluu to make ISO audits routine, onboard people faster and stop losing tribal knowledge. On the market since 2011. Representative Vendor in Gartner's EBPA Market Guide since 2023. Data hosted 100% in the EU. Works inside Microsoft Teams. From EUR 24 a year - try it before you commit. Follow Ground Truth, our conversation series with people who have done the process work behind AI at scale. Make it easier for humans and AI to work the right way, than the wrong way.
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The Gluu annual revenue was $5.7 million in 2026.
Jacob Carstensen is the CTO of Gluu.
8 people are employed at Gluu.
Gluu is based in Copenhagen, Capital Region of Denmark.
The NAICS codes for Gluu are [5415, 54151, 541, 54, 541511].
The SIC codes for Gluu are [73, 737].