Owned by over 60,000 woolgrowers, Australian Wool Innovation (AWI) is a not-for-profit company that invests in R&D and marketing along the global supply chain for Australian wool – from woolgrowers through to retailers.
The company's mission is to make strategically targeted investments to: 1. Enhance the profitability, international competitiveness and sustainability of the Australian wool industry. 2. Increase demand and market access for Australian wool.
AWI is the owner of The Woolmark Company and the world-renowned Woolmark logo – the world’s best known textile fibre brand – which has been applied to more than five billion products since its creation in 1964.
We are the global authority on wool.
The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.
We work alongside Australia’s 75,000 woolgrowers to research, develop and certify Australian wool. We encourage and unite the entire supply chain, by:
Connecting, inspiring and educating
Guaranteeing wool fibre quality
Collaborating with like-minded brands
Championing the wool fibre's eco-credentials
Connected by the common thread of Australian wool, we work to create positive change through open and honest conversations across the entire supply chain.
We collaborate with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.
The DMC Group is a platform of complementary, market leading, needlecraft brands. The group owns and operates four iconic needlecrafts brands: DMC (global leader in embroidery threads with a 275-year heritage, the undisputed reference brand); Wool And The Gang (digital-first and contemporary knitting kits); Sirdar (over 125 year British heritage in knitting yarns); and Rowan (premium design-led British yarn brand with a longstanding heritage in the UK and US. Products include thread, yarn, kits, patterns, accessories, and publications. The Group owns Tilsatec, a manufacturer of cut resistant technical yarns and PPE.
DMC
DMC, founded in Mulhouse, France in 1746, is the leading player in embroidery thread and floss with a 275-year history of delivering iconic, high-quality embroidery threads, floss and related products.
Sirdar
The UK household knitting name and leader in baby yarn
Sirdar is a heritage British brand of hand-knitting yarns established in 1880 and well known for its high-quality pattern designs and yarn ranges. The brand holds the market-leading position in the UK and a growing presence in the USA.
Wool And The Gang
Wool and the Gang (“WATG”) is a digitally native, direct-to-consumer brand of knitting do-it-yourself kits and premium yarns. The brand offers creative clothing, accessories, and homeware designs to be crafted at home and is renowned for its fashion-led approach.
Rowan
The premium, quintessentially British yarn brand Rowan is a premium design-led British yarn brand with a longstanding heritage in the UK, the US and an increasinginternational presence, with a portfolio of 28 natural fibre yarns and numerous design-led patterns and publications.
Tilsatec
Tilsatec is a manufacturer of cut-resistant technical yarns for use in protective work gloves and sleeves. Tilsatec is recognised as a premium quality supplier, the brand is synonymous with the the highest level of cut-resistance, high performance and reliability.