From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across +20 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group.
Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners.
Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.
When Unibet began in 1997, we started with a single ambition. For one player (founder Anders Ström) to share his sporting expertise to help other players make more informed bets. We believe that this is as important today as it was in the beginning. That’s why Unibet continue to be the experts in understanding what players really need to make bets that enhance their passion for the game.
At Unibet, we put players at the heart of everything we do. It is our purpose to understand what you want before you do, and we don’t waste your time with products, services and promotions that you don’t need. This is because we are players ourselves and it is what we would want from a brand that we trust. We are By Players, For Players.
Unibet is part of Kindred Group, one of the largest online gambling companies in the world, offering a range of sports and betting products across multiple local and global brands. For more information about Kindred and our portfolio of brands, please visit www.kindredgroup.com.
We are a group of brands created by a diverse group of individuals. What started as Unibet in 1997, is today Kindred, one of Europe’s fastest growing online gambling companies with more than 1,500 employees working across 11 brands. As an innovative company that builds on trust, we have led the development into areas such as technological advancements, mobile solutions, new product launches, well as player safety and responsible gambling improvements.