GIO FORMA Information

Everything is a stage. Giò Forma is an international multidisciplinary studio based in Milan, working across architecture, creative direction, scenography, event and experiential design. Founded in 1998 by Cristiana Picco, Florian Boje and Claudio Santucci, the studio brings together design, storytelling and visual communication to create spaces, events and experiences worldwide. From concerts and opera to exhibitions, fashion shows and brand installations, the studio translates identities and narratives into physical experiences. Its practice connects architecture, art, music and communication, shaping how people encounter a brand, experience a place or become part of a live performance. From concerts and opera productions to exhibitions, fashion shows, brand installations and cultural destinations, Giò Forma translates identities and narratives into physical experiences. Its practice connects architecture, art, music and communication, shaping how people encounter a brand, experience a place or become part of a live performance. The studio’s portfolio includes Maraya Concert Hall in AlUla, the Tree of Life at Expo Milano 2015, The Chedi Hegra, opera productions at Teatro alla Scala and concert stages for artists including Andrea Bocelli, Vasco Rossi, Cesare Cremonini, Gianna Nannini and Måneskin. Major events include stage design for the Closing Ceremony of the Milano Cortina 2026 Olympic Winter Games and the Opening Ceremony of the Milano Cortina 2026 Paralympic Winter Games. Collaborations with Cartier, Bvlgari and Armani extend its work into luxury retail, events and brand experiences. Architects, designers and artists work together from concept development to realisation, connecting spatial design with the creative and technical demands of live events and international projects. At the heart of this practice is a shared belief: every space can tell a story, and every project is an opportunity to bring people, ideas and cultures together.