Gina Lu Email
Senior Manager, Mass Retail Proposition and CLCM @ HSBC
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Gina Lu Location
- Hong Kong
Gina Lu Work
- Senior Manager, Mass Retail Proposition and CLCM @ (September 2023 - Present)
- Senior Manager, Customer Lifecycle Management and Engagement @ (August 2021 - September 2023)
- Digital Commercialisation Lead @ (August 2017 - July 2021)
- Associate Director, E-Commerce @ (August 2015 - July 2017)
- Loyalty Marketing Manager, Asia Pacific @ (August 2013 - August 2015)
- Marketing Operations Manager @ (November 2010 - July 2013)
- Consultant @ (April 2006 - November 2010)
Gina Lu Education
- The University of Hong Kong
- HKU Business School — MBA
- University of International Relations
Gina Lu Skills
- Positioning
- Packaging
- FMCG
- Marketing Communications
- Customer Insight
- Marketing
- Brand Implementation
- Market Research
- Marketing Strategy
- Brand Management
- Social Media
- Digital Marketing
- Brand Development
- Strategic Planning
- Corporate Branding
- Social Media Marketing
- Marketing Research
- Brand Architecture
- Branding And Identity
Gina Lu Summary
- Gina Lu, based in Hong Kong, is currently a Senior Manager, Mass Retail Proposition and CLCM at HSBC. Gina Lu brings experience from previous roles at HSBC, HSBC Retail Banking and Wealth Management, Melco Crown Entertainment and Marriott International. Gina Lu holds a The University of Hong Kong. With a robust skill set that includes Positioning, Packaging, FMCG, Marketing Communications, Customer Insight and more. Gina Lu has 3 emails on RocketReach.
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