GIGA Information

GIGA is building at the intersection of gaming, video and artificial intelligence; creating new forms of entertainment & human engagement for a world where video is the default interface. Because the next generation of digital experiences will not sit inside traditional categories of “content”, “games” or “social”. They will combine the strengths of all three: the immediacy and reach of video, the participation and agency of games, and the intelligence and personalization of AI. Our starting point is simple: Make video 'playable' GIGA creates interactive video experiences in which audiences don’t just watch -- they participate, decide, compete, influence and play. From live multiplayer games built around everyday video platforms to AI-generated stories & characters, we explore formats that turn passive viewing into active engagement. Our work spans three connected areas: 🎮 GAMING: New game formats designed around video, live participation and social interaction. 🎬 VIDEO: Original content and IP built for the emerging short-form, vertical and interactive video ecosystem. 🤖 AI: Generative AI as the centre of production workflows -- radically changing how stories, characters, experiences & games are created & personalized. We are also exploring what happens when these three come together: games played with life-like AI characters, stories that respond to the audience, and experiences that adapt in real time to the person participating. Our ambition goes beyond building another gaming or content company. We see a much larger opportunity in what we call Human Engagement -- creating experiences that make people do something, not merely watch something. GIGA is therefore as much a laboratory for new formats as it is a company building products and IP. We experiment, launch, learn from real audiences and scale what works. The 800-pound Gorilla is coming! Follow GIGA as we build what comes next at the intersection of Gaming × Video × AI.