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Social media promised to connect us. Instead, it turned connection into performance. Gift brings people together around shared interests, whether that's a creator's community, a brand's fans, or just people who love the same things. These aren't anonymous forums. They're real people with real identities, in one place where actual friendships form, and communities grow. On Gift, you can't promote yourself. You celebrate others instead. You send gifts to people you care about: photos, videos, links, anything that reminds you of them. They decide what to show on their profile. Your identity is built from what others express to you, not what you post about yourself. For creators and brands, this means communities that actually thrive and grow through real connections. Social media should be about bringing people together.

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Db Lampert is the Founder and CEO of Gift.

17 people are employed at Gift.

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