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Gian is focused on helping people & communities with healthy grocery choices to optimize nutrition in their daily lives based on their personal situation. This is achieved by providing a virtual nutritionist for healthier shopping at the point of purchase. Personalization comes from tracking health & fitness related data from EMR systems, Wearables and FDA approved connected devices. What makes Gian truly unique is the trademarked HealthCart™ concept. A score, based on food purchased both today and over a longer period that reflects how balanced the diet is and whether the right amount of macronutrients and micronutrients are being consumed given the consumer's personal health and level of physical activity. Taking that one step further is an intelligent 'Healthy Swap' feature, which offers nudges for healthier alternatives. Ability to share your shopping patterns with care managers for better care coordination to help decrease health risks and health care costs is another critical component to this solution. Lastly, Gian is poised to measure outcomes that will show how improved shopping carts leads to better health. For example, tracking a diabetic’s weight and glucose level and correlating that to his or her HealthCart™ score. Imagine being able to “move the needle” towards a healthier population through healthier food shopping.

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GIAN is based in Rochester, New York.

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