GIAGO Information

GIAGO is the world’s first social snack. Most snacks are consumed and forgotten. GIAGO is designed to be shared: a crunchy red-lentil snack shaped like two conversation bubbles, broken open to reveal a joke from a professional comedian. Read it aloud. Laugh. Pass it on. A snack becomes a moment, a moment becomes a memory, and a memory becomes a reason to buy again. Behind the laugh is a serious snack. We developed it with world leaders Bühler and Givaudan: plant-based, gluten free and baked not fried. In consumer trials, 72% of triers said they’d buy again, 80% shared GIAGO with others, and 85% said the pack stands out on shelf. And behind the snack is a bigger idea: comedy as a force for connection. GIAGO licenses jokes from comedians and pays royalties when they’re used, a new commercial pathway for comedy, and contributes 1% of profits to mental health causes. It started when a Scotsman, an Englishman and an Australian walked into a Chinese restaurant. That’s not a setup, it’s our founding story. Both, actually. Born in Avalon Beach, Australia. Coming to shelves soon. GIAGO. What a Joke.