GHz Information

GHz | Glaucia Holzmann provides support for global ethnographic and marketing research companies, design studios and brands before and during field projects in Brazil, through provision of customized, qualified and comprehensive services: recruitment, groups moderation, analysis, exploratory surveys, local reception, translations and transcriptions. Our team has extensive technical knowledge, expertise in the social and cultural context, fluency in English, Spanish and Portuguese, and privileged access to KOLs. We follow best practices recommended by ISOMAR. Services: - Recruitment in all Brazilian regions, among all social classes, with skills to recruit KOLs for categories like fashion, design, arts, gastronomy, health care etc. We use proprietary techniques to find the best participants for all projects. - Local reception, organization, hiring and planning, ensuring projects success in preparations and during client's activities in Brazil. - Analysis, mapping, observation, registers (pics & video). - Translations and transcriptions: high standards, simultaneous and texts, for English, Portuguese, Spanish and other languages, with vast experience in all categories including health care. - Moderation for ethnographic and/or marketing qualitative research, using various methodologies and techniques. - Exploratory research: observation and secondary desk research, assisting clients to explore, identify and understand targets, products, services, trends, brands position, cultural aspects and markets backgrounds. Values: - Empathy with the needs of customers as part of our DNA. - We seek keeping our customers always served and safe, offering prompt 24/7 responses to needs and calls. - We keep up-to-date with the evolution of industries' paradigms and digital technologies. - We are early adopters of communication and PM apps like Slack, Trello, Podio among others, as well as specific research focused apps like Morae, according clients' preferences.