Ghostart Information

Your customers have started asking ChatGPT, Claude, Perplexity and Google's AI who to trust. The AI answers the question itself — no click, no visit — and names a handful of businesses. If it doesn't know yours, you're not in the room. That's the problem Ghostart exists to fix. Add your website and Ghostart builds your AI visibility plan: the customer questions you should be the answer to, the pages worth fixing, and a publishing rhythm for you and your team. Then it does the hard part with you: drafting posts and pages in your own voice, publishing them where AI reads (LinkedIn, your blog, Medium), and checking the engines to show you where you're being cited and where a competitor is being named instead. Underneath sits the conviction we started with. AI answer engines reward original, specific content written by an actual person, and they pass over the safe, polished default — what we call beige. The Beige-ometer scores every draft for the things that earn citations (a real claim, specifics, a human voice) and flags what's too bland to be picked up. Generic content was always forgettable; now it's invisible too. We came to this from the human side, and it shows. We ran Togethr, one of the UK's first employee advocacy platforms, with programmes for John Lewis, the Post Office and BT: years of watching what happens when real people publish, and why template content dies. What we learned turned out to be the mechanism AI search rewards, so we built Ghostart around it: real voices, real substance, measured honestly. Honestly means this: no one can promise you a citation, and you should walk away from anyone who does. What we promise is the work that earns them, and a straight answer about whether it's moving. Add your URL and see where you stand immediately.