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George Shepherd Location
Edinburgh, GB
George Shepherd Work
2019 -now Programme Leader + Lecturer @
2024 -now Honorary Fellow @
2025 -now Judge - Best Advertising Campaign Category @
2025 -now External Examiner @
2003 -2023 Senior Tutor @
1994 -2020 Co-Founder | Chief Creative Officer @ RED SPIDER
1992 -2015 Visiting Lecturer @
2000 -2014 Creative Consultant @
1999 -2014 Creative Strategy Consultant @
2007 -2009 Creative Director @
2006 -2010 Creative Director @
2006 -2009 Visiting Lecturer @
2002 -2006 Strategic Advisor to President (Jani Newrkla) @
1999 -2006 Creative Director @
2002 -2006 Chairperson @
2001 -2005 Creative Director @
2004 -2005 Brand Consultant @
1997 -1999 Training Consultant @
1997 -1999 Creative Consultant @
1998 -1999 Creative Consultant @
1995 -1999 Creative Associate @
1998 -1999 Creative Associate @
1994 -1998 Creative Strategist @
1996 -1998 Creative Consultant @
1994 -1996 Creative Associate @
1992 -1994 Creative Strategist @
1993 -1994 Visiting Lecturer @
1991 -1992 Creative Strategist @
1987 -1991 Strategist (Account Planner) @
1994 -2021 Co-Founder | Chief Creative Officer @
1992 -1994 Guest Lecturer @
George Shepherd Education
CIM | The Chartered Institute of Marketing
Marketing Diploma (Marketing & Advertising)
1989-1991
The University of Edinburgh
MA (Advertising (Master of Arts))
1983-1987
Dollar Academy
George Shepherd Skills
Customer Insight
Workshops
Brand Architecture
Creative Strategy
Account Planning
Consumer Behaviour
Advertising Research
Creative Direction
Strategy
Integrated Marketing
Focus Groups
Creative Briefs
Marketing Research
Digital Marketing
Brand Development
Direct Marketing
Digital Strategy
Interactive Marketing
Relationship Marketing
Brand Management
Strategic Communications
Corporate Branding
Brand Awareness
Mobile Marketing
Interactive Advertising
Positioning
Media Planning
Brand Equity
Consumer Insight
Advertising
Marketing
Marketing Communications
Marketing Strategy
Online Advertising
Market Research
Social Media Marketing
Digital Media
Marketing communication
Video Marketing
Campaigns
George Shepherd Summary
George Shepherd, based in Edinburgh, GB, is currently a Programme Leader + Lecturer at Edinburgh Napier University MSc Creative Advertising & Marketing. George Shepherd brings experience from previous roles at The Marketing Society, Scotland Food & Drink, Falmouth University and Miami Ad School Europe. George Shepherd holds a 1989 - 1991 Marketing Diploma in Marketing & Advertising @ CIM | The Chartered Institute of Marketing. With a robust skill set that includes Customer Insight, Workshops, Brand Architecture, Creative Strategy, Account Planning and more. George Shepherd has 3 emails and 1 mobile phone numbers on RocketReach.
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