GenR Digital Information

Who are GenR? We are a niche, digital lead generation business with a focus on retirement village sales. GenR aims to connect, engage and appeal across an increasingly diverse and broad retiree audience. The lead gen proposition Flipping the Old Model - The days of using the ‘spray and pray’ model of marketing budget distribution are coming to an end. No longer do marketing managers need to commit big chunks of their budget toward channels with no guaranteed (or measurable) returns. GenR brings a new proposition to the table. Our unique ‘Pay Per Lead’ model lets Village developers and operators generate leads and sell inventory in a reliable and scalable manner. Certainty Around ROI - Allocate your marketing budget with certainty that you’ll generate positive ROI. With an established up front cost per lead, know exactly how many leads you’ll get in return for your investment. When we talk ‘leads’ we mean Marketing Qualified Leads (MQLs). Every lead is screened, including a phone follow up. So, all enquiries sent through are qualified. The benefit of this is two fold; firstly, your sales team can spend their time more efficiently, pursuing hot leads rather than trawling through a mixed bag. Secondly, high lead quality pushes sales conversion rates, increasing effectiveness and results across the board. Need something other than straight lead gen? We offer a range of digital services specifically tailored for Retirement Villages. These include: Websites, Awareness Campaigns, Marketing Automation and Email Marketing. We have a highly experienced team of digital and retirement living specialists with a range of skills that will no doubt cover your requirements. Generating digital leads. Driving retirement sales.