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GenMet’s company principles are Superior Safety, Quality and On Time Delivery, which are supported by our employee-led continuous improvement process and state-of-the-art technology. GenMet is dedicated to following lean manufacturing practices to reduce waste and improve overall customer value. GenMet team members are continuously trained on lean manufacturing principles which play a critical role in maximizing efficiency and productivity. Eric Isbister, GenMet’s CEO, serves on the advisory boards of MSOE, WCTC, Associated Industries of the Blind, and Beyond Vision. He credits GenMet’s success to lean manufacturing practices as well as the team culture. “Every GenMet team member adds value to our organization,” explains Eric Isbister. “Purchasing high-tech equipment is only beneficial if you have the culture to make the machines profitable. Our team environment is evident throughout every level of our organization, starting at the very top.” Mary Isbister, GenMet’s President, serves on Milwaukee’s Next Generation Manufacturing Council, MMAC’s Council of Small Business Executives, and Boards of the MMAC, the Wisconsin Manufacturing Extension Partnership and Milwaukee Area Technical College. “Manufacturers must continually innovate and find new ways to add value and create products that are not easily replicated by low-wage overseas competitors.” GenMet’s ISO 9001 certification provides the structure for building processes and supporting continuous improvement and employee involvement. GenMet’s documented ISO processes are infused into the company’s training and culture. “Some companies are ISO certified due to external pressures from their customers,” Isbister states. “We became ISO certified because we believed the process would help us continuously improve our operations. Attracting new customers as a result of our certification is a secondary benefit — a spin-off of the improvement process.” GenMet Corp. is a woman-owned small business.

GenMet Corp. Questions

The GenMet Corp. annual revenue was $19.3 million in 2026.

David Kraninger is the President of GenMet Corp..

12 people are employed at GenMet Corp..

GenMet Corp. is based in Mequon, Wisconsin.

The NAICS codes for GenMet Corp. are [33, 332, 3329].

The SIC codes for GenMet Corp. are [34, 344].

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