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From 360º cultural incubation projects to campaigns and activations, GEN-WORKS is a trusted strategic partner at both a local and global level for the likes of New Balance, Nike, Puma, END., Foot Locker, Offspring and more. Our sister non-profit, This Way Up, works alongside our commercial output to ensure we develop intuitive ways to give back to community through workshops and in-school enrichment programs. This ecosystem creates a two-way flow of grassroots cultural insights and opportunities.

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Will Kemp is the Co-Founder, Creative Director of GENERATION.works.

12 people are employed at GENERATION.works.

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