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Generation Y is Ireland’s only through-the-line youth marketing agency. Established in 1998, we have been marketing towards 18–24 year old consumers ever since. In addition to our client campaigns, we run the National Student Media Awards, the popular student website Oxygen.ie and organise Ireland’s premier Goodie Bag campaign targeting Fresher students in September.

Generation Y Questions

The Generation Y annual revenue was $2 million in 2026.

Ciara Mahon is the Client Services Director of Generation Y.

8 people are employed at Generation Y.

The NAICS codes for Generation Y are [5418, 541, 54].

The SIC codes for Generation Y are [731, 73].

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