Generation Social Information

Generation Social is a LinkedIn-led B2B marketing consultancy, supporting teams and brands in tech and professional services with strategy, messaging, content and ongoing delivery. We help organisations use LinkedIn as part of a joined-up marketing approach - one that supports wider business goals rather than sitting in a silo. LinkedIn is our specialism, but our work goes beyond training or posting tips alone. We support clients with: 👉 LinkedIn strategy and positioning 👉 Messaging and tone of voice development 👉 Content planning, copywriting and creation 👉 Brand and company presence on LinkedIn 👉 Executive profiling and thought leadership 👉 Training, coaching and co-management for in-house teams 👉 Strategic support that connects LinkedIn to wider B2B marketing activity Our work is typically delivered through: ⏩ Focused 3-month programmes to build clarity, confidence and momentum ⏩ Ongoing support to help teams stay consistent and evolve over time ⏩ We also partner with agencies and consultancies, acting as a trusted LinkedIn specialist to strengthen their client offering alongside broader marketing, brand or communications programmes. The approach is strategic, calm and experience-led, shaped by decades of in-house and agency marketing experience, and a deep understanding of how LinkedIn works in real B2B organisations. Generation Social was co-founded by Liz Cockett and Kate Cartwright, combining deep expertise in B2B marketing, communications and LinkedIn strategy. ✅ Who we’re best for: B2B teams, brands and agencies who want LinkedIn to work harder as part of their wider marketing - without unnecessary complexity. Get in touch! Contact liz@generationsocial.co.uk or kate@generationsocial.co.uk