The General Trader was established in Adelaide in 1989. Taking inspiration from 1950s retro styling, our store soon became established as a fun destination for kitchen and dinnerware product. The company grew from strength to strength, opening stores in Victoria and further stores in Adelaide. We bought Red Vanilla stores in 2007, and are now one of Australia's largest independent kitchenware retailers with stores in South Australia, Victoria and Queensland. Customer service is key and we pride ourselves on our great teams in all of our stores, who undergo extensive training and who very importantly love to cook! We look forward to welcoming you in-store soon.
| Website | http://generaltrader.com.au |
| Revenue | $4 million |
| Employees | 18 (11 on RocketReach) |
| Address | 387 City Rd, South Melbourne, Victoria 3205, AU |
| Phone | +61 3 8779 5699 |
| Technologies |
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| Industry | Retail |
| Keywords | Kitchenware, Dinnerware, Home Goods, Tableware, Cookware, Household Supplies, Kitchen Supplies, Culinary Products, Retro Kitchenware, Vintage Dinnerware, Home Decor, Kitchen Gadgets, Food Service, Restaurant Supplies, Catering Supplies, Giftware, Housewares, Tabletop, Serving Dishes, Flatware |
| Competitors | InvestSMART Group Limited, Pioneer Trading, Trade View, Foundation Technologies Australia, Trading Edge, Four Brave Women (view competitors) |
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General Trader Questions
The General Trader annual revenue was $4 million in 2026.
Audrey Pallencaoe is the Business Owner of General Trader.
11 people are employed at General Trader.
General Trader is based in South Melbourne, Victoria.
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