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Genera is a company with more than a hundred years of tradition and roots dating back to the foundation of the Royal Croatian-Slavonian Bacteriological Institute in 1901. The broad portfolio of the Group includes human medicines, animal health products, food supplements in the form of vitamins and minerals, disinfectants for human and veterinary use and plant protection products. Genera is the only manufacturer in Croatia combining a variety of business activities focused on the health of people, animals and the environment that applies and promotes the One Health concept. The One Health concept is defined as “the multidisciplinary collaboration on a local, national and global level to attain optimal health of people, animals and the environment”. The One Health concept is supported by international organizations such as the World Health Organization (WHO), the World Organization for Animal Health (OIE) and the Food and Agriculture Organization (FAO), since the social and ecological interdependence of humans and animals has been long recognized. Genera is listed on the First Quotation of the Zagreb Stock Exchange under the ticker VERN-R-A. Genera strives to conduct all its day-to-day business in accordance with the best European corporate practices and promotes corporate social responsibility.

Genera d.d. Questions

The Genera d.d. annual revenue was $17.6 million in 2026.

Marko Smetiško is the CEO of Genera d.d..

17 people are employed at Genera d.d..

Genera d.d. is based in Rakov Potok, Zagrebacka.

The NAICS codes for Genera d.d. are [32, 325, 551, 55].

The SIC codes for Genera d.d. are [28, 671, 67, 283].

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