Geminus Information

Geminus turns business objectives into audiences. A brand states a goal in plain language and Geminus translates it into executable strategies, trains a dedicated model for each one on individual cross-retailer transaction data, and produces scored, ranked audiences with a holdout built in before activation. Campaigns run through the platforms brands already use: LiveRamp, The Trade Desk, DSPs, retail media networks. We don't buy media. When the campaign ends, results are read in the same transaction data the audience was built from, treatment versus holdout, observed directly. Not clicks, not platform attribution. Built by operators who spent twenty years inside the execution layer and know exactly where it breaks upstream.