Gem Theory Information

Gem Theory is a weekly newsletter about taste as a professional advantage — what it looks like, where it comes from, and why it matters more than any algorithm. I've spent 15 years building brands across SaaS, spirits, startups, and publicly traded companies. My creative foundation is a collection of tiny gems: a matchbook, a perfume bottle, a movie marquee, a line from a reality show. The collection grows every day. This is where I share it.