GEM InSight Information

GEM InSight™ is revolutionizing product management by involving all stakeholders directly in a collaborative product innovation process. Leveraging social media technologies to create Collaborative Product Innovation Communities, it enables its subscribers to engage their customers, partners, and employees as an active community, all working together to develop the best products. More than just a discussion forum or communal “suggestion box”, such a community jointly defines the actual product, guided by the product managers. The same energy that is found in the typical annual customer council is carried into an ongoing continual process that optimizes product decisions from the strategy level down to the feature level. In the process, not only does the best product get created, but also customer satisfaction is increased and the partnership with and among customers and partners significantly strengthened.