GAUGE Information

E1 monitors what your affiliates and influencers are actually publishing, and checks it against the rules you're accountable for. Affiliate and influencer marketing has become one of the most effective acquisition channels in financial services. But under the FCA's financial promotions regime, a firm stays responsible for that content for as long as the commercial relationship runs, including posts by partners it doesn't directly control. Approval at sign-off is well covered by existing tools. What happens after publication is not: captions get edited, risk warnings drop out, and active affiliates publish far more than they ever submit for review. E1 closes that gap. We continuously score live affiliate and influencer content against the financial promotion rules, flag whether each item is compliant and cite the specific rule it breaks, and keep a timestamped audit trail of every check. All we need to start is your affiliate list. Firms can optionally add a claims boundary, defining what partners are and aren't authorised to say, so E1 also catches invented claims the firm never sanctioned. Our scoring engine was built and proven in crypto, one of the most adversarial promotional environments online and squarely inside the FCA's perimeter. We publish our evaluation methodology, because automated content scoring is only useful if you can trust the judge. Built by the founder of Kontainers, acquired by Descartes Systems Group.