gamesuserresearch.com Information

Games User Research provides dedicated, expert-led playtesting for AA/AAA developers, and publishers. Too often, external playtesting creates friction. Publishers need objective risk mitigation before funding the next milestone, while developers fear their creative vision will be diluted by metrics. We bridge that gap. Our core offering - Milestone Playtests - are designed specifically to give production teams the objective data they need to pass development gates with confidence. We evaluate whether the game is successfully delivering the developer’s intended experience, providing hard empirical validation that keeps both publishers and studios aligned. Why studios and publishers partner with us: 🔹 Senior-Led Execution: We aren't a massive agency that sells you on a senior pitch and hands the work to junior staff. Every study is designed, moderated, and analyzed by industry expert Steve Bromley. 🔹 Production-Speed Delivery: We know milestone schedules are tight. We provide live observation, daily updates, and actionable top-line debriefs within 24 hours of the final session. 🔹 Creative Alignment: We test against specific design goals - ensuring feedback is objective and respects the creative vision. Our Setup: Headquartered in London, we run high-security, in-person lab testing for complex PC/Console builds, with secure worldwide streaming so your distributed stakeholders can observe player reactions firsthand. Trusted by teams at SEGA, CI Games, Bit Odd, and top-tier European publishers. Learn more about our Milestone Playtesting: 🌐 gamesuserresearch.com/milestone-playtesting-for-game-studios-and-publishers/