The Largest online marketplace for African Safaris. Visit our website to compare safari tour operators and safari tours or use our customer reviews and high quality destination guides to help decide where and when to go! Plan your ultimate safari at Safaribookings.com
ATR Safari is the world’s leading tailor-made safari company.
We are a relatively small specialist organisation, owned and operated by people who have a passion for safari, with many of us having extensive first hand experience of living and working in the bush.
All of our safari experts have lived, worked and travelled extensively in Africa. Most have guided and managed at top safari camps across the continent. All of them know the world of safari inside out. They are all passionate, knowledgeable, enthusiastic and efficient.
We will help you to find a more authentic, more exciting and better value safari.
Since 2002, Discover Africa has earned a reputation as one of the continent’s most trusted safari specialists.
From our base in Cape Town, we design deeply personal journeys across Southern and East Africa - not just itineraries, but stories that reflect who our travellers are and what they most long to feel.
Every safari is tailor-made by seasoned experts with decades of on-the-ground experience and trusted partnerships. We go beyond logistics to craft seamless, transformative journeys, grounded in meaning, connection, and unforgettable moments.
HerdTracker, our globally followed platform, delivers real-time migration updates from the Serengeti and Masai Mara, connecting travellers to Africa’s greatest wildlife spectacle before they even land. Behind every recommendation lies a careful curation process - driven by quality, sustainability, and the traveller’s unique emotional intent.
At Discover Africa, we don’t just facilitate travel - we shape stories. Every journey we create contributes to conservation, uplifts local communities, and builds a deeper global connection to Africa’s beauty, truth, and potential.
The result: deeply personal, unforgettable experiences that deepen the world’s connection to Africa.