Gain Theory is a global marketing effectiveness and foresight consultancy. It helps brands realizeunmatched valueand maximize the return on their marketing investments by providing data-driven insights and strategic recommendations across marketing measurement, optimization, and strategy. Gain Theory combines advanced analytics, proprietary technology, and deep industry expertise to empower clients with the confidence to make smarter decisions and achieve sustained growth. Gain Theory, has been named a Leader in The Forrester Wave™: Marketing Measurement And Optimization Services, Q1 2026. Forrester’s report noted: “Gain Theory’s distinctive vision is to empower brands to realize unmatched, quantified value from marketing and broader business insights.” Our solutions include: - Data Excellence - Marketing Mix Modeling (MMM) - Creative Effectiveness - Customer Segmentation - Test and Learn - Scenario Planning and Optimization - War-Gaming and Forecasting - Marketing Effectiveness Transformation
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Gain Theory Questions
The Gain Theory annual revenue was $63 million in 2026.
Alan Bloodworth is the Chief Executive Officer EMEA and APAC of Gain Theory.
162 people are employed at Gain Theory.
Gain Theory is based in New York, New York.
The NAICS codes for Gain Theory are [541, 54161, 541613, 54, 5416].
The SIC codes for Gain Theory are [874, 87].
Top Gain Theory Employees
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Marina Stuefer
Managing Partner and SVP at Gain Theory
Los Angeles, CA, US22 -
15+
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Jon Webb
Managing Partner at Gain Theory
United Kingdom15+ -
Maria Fadeeva
Partner at Gain Theory
New York, NY, US14 -
Robert Schaetz
Partner at Gain Theory
Wayzata, MN, US35+ -
Brandon Bell
Senior Director, Product Management at Gain Theory
New York, NY, US35+ -
Kelly Manning
New Business Director, North America at Gain Theory
Cincinnati, OH, US23
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