Futureproof.marketing: Information

We jump into a time machine and bring back marketing strategies that prepare your brand for what coming next. AI + Marketing Innovation + culture forecasting = Futureproof.marketing are living through the biggest changes in history, where what it means to be human will forever change as technology blends the Digital, Virtual and Biological - the fourth Industrial revolution** ( #4ir ). I am a professional marketing strategist with over 20 years experience combining technology, culture and marketing. A student of Machine Learning at MIT, I have run strategy, culture integration, PR, Innovation and Influencer consultancies, and combine these skills to create marketing strategy through the lens of the fourth Industrial revolution. The #4ir affects every area of your marketing strategy, from insight and planning, to customer segmentation, channel strategies, content development, paid social and advertising, it affects who you sell through, the distribution and retailing opportunities and the relationship with your customers. My role is to study the latest tech and cultural trends, understand how they are relevant to your business, competitors and customers and use the knowledge to form coherent communication, experiential and innovation campaigns - across whatever channels are most relevant