Functional Formularies Competitors

In 2015, Cassandra Curtis founded Once Upon a Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter that weren’t available in her local supermarket. After creating her own recipes and selling the first cold-pressed organic baby food at retail—she joined forces with industry legend and former Annie’s CEO John Foraker and actress, philanthropist, and mom of 3, Jennifer Garner, to create the next generation childhood nutrition company. We are now sold in more than 25,000 stores nationwide and online with a growing product portfolio of organic, farm-fresh snacks and meals for babies and big kids!

Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family™ is the leading premium organic baby, toddler and kids food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of premium, organic nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com,

Here at HiPP we’ve been growing organic since day one. We are a family owned business in it’s fourth generation and believe in producing the highest quality, organic recipes for happy, healthy and HiPP babies and young children. With over 60 years’ experience of feeding little ones good, nutritious, organic food we know exactly what we are doing and feel confident that we can make parents feel HiPP in knowing that they are giving their little ones the very best. But don’t just take our word for it … 97% of mums agree their babies are happier with HiPP. At HiPP we are proud to do things our way and never settle for ordinary. Our team work hard to carry out 260 quality checks which surpass EU organic standards and we don’t stop there! We are passionate about sustainable farming to ensure that while our products are the best from nature they are also the best for nature. We love what we do and we do it because we care. When little ones feel good on the inside it shows on the outside and at HiPP we champion the cheeky, the chatterboxes, the fidgets, the fussy eaters and celebrate life’s little quirks. • Organic Baby formula milk – Inspired by Nature & based on over 55 years of breastmilk research • Organic Baby Food – Made using premium quality organic ingredients • Baby Skin Care - With Organic Almonds for sensitive baby skin