ICON is a full-service, award-winning creative communications agency inspired by independent thinking, guided by an interdisciplinary approach. Independently owned and founder-led, we have offices in Sydney, Melbourne, Brisbane and Canberra.
We use creativity to connect strategy, communications and digital, offering best-in-class experts in PR, reputation, experience design and development, behaviour change and production.
Bringing diverse expertise and lived experience together is how we create work that genuinely matters.
We’re a full service PR agency with media, content and social media specialists who boast a wealth of experience across global and local brands, spanning every industry you can think of.
Probably the most important thing to tell you though, is that we’re a strategic and results driven bunch who love storytelling.
We understand how to marry strategy with creativity, and our clear understanding of the news agenda ensures our ideas and campaigns hit the mark – as we uncover (or create) those unique narratives that put the human interest element at the core – making for the strongest editorial and content plans.
We know it requires more than just hard work to be successful. It also takes a strong and cohesive client- agency team, which is why we approach every client as a transparent partnership. This approach consistently results in better outcomes for our clients and ensures we are able to capitalise on every opportunity.
This explains why we have 18 clients who have been with us for more than three years, and eight who have been with us for more than five years.
With offices in Sydney, Melbourne, Brisbane, Perth and Auckland, we service major national and global brands, organisations, companies and individuals.
See our recent happenings on Instagram and Twitter (@HaystacComms), Facebook (@HaystacCommunications), Vimeo (@haystac) and at www.haystac.com.au
Goodbye Boring. Hello Haystac
The PR Hub is an Australian strategic communications firm working with ambitious founders, CEOs and leadership teams whose businesses are growing, but whose external profile has not yet caught up to the level at which they operate.
We work with founder-led, technology-driven and high-growth companies at critical moments including capital raising, scaling, market expansion, M&A and category leadership.
Our role is to sharpen positioning, build authority and strengthen reputation so the market clearly understands what the business does, why it matters and why it is ready for its next stage of growth.
Our work spans strategic communications, public relations, media strategy, executive profiling, reputation management, thought leadership, awards and LinkedIn positioning.
In a noisy and increasingly AI-driven market, visibility alone is not enough. Strong businesses need a clear narrative, credible external signals and consistent market presence that builds trust with customers, investors, partners and stakeholders.
For more than a decade, we’ve helped ambitious companies close the gap between how they perform internally and how they are understood externally.