Fulcrum Information

CAI Studio creates and manages brand behavior in the modern world by creating evocative and thought provoking ideas across the media landscape. Our goal is to be one of the most creative agencies in the landscape. we've expanded with a brand new international office which opened in London in 2011. We specialize in design, digital, retail activation, CRM, custom publishing, mobile utility, event marketing and brand amplification just to name a few. Since the world is growing more complex it is important to have a common ground. Creativity is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions, it also creates a common language and understanding across our network for the brands we lead. Defining creativity is complex, however, that is only half the equation. The other half is to ensure we craft an idea brief from the right perspective and then engage the right disciplines to make full use of the media landscape. CAI is continually evaluating and documenting the shifts in the media landscape and its impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition.