Chaayos Story
The concept of chai adda or "Tea Room" took centre stage in our country for many years, with discussions on life, society and politics happening over chai. It was a place that brought together the young and old, rich and not-so-well to do. A kadak chai and samosa shared after work, an irani chai with bun maska over meeting a prospective life partner, or a hot adrak chai in the morning to wake you up - chai was a part of every social setting for us.
Yet somewhere along the line, this rich heritage of chai addas was lost and "Chaa" took a backseat - taken over by the multinational coffee chains, suddenly chai was no longer the beverage that we bonded over.
Chaayos was born in November 2012 out of this premise - a contemporary interpretation of the chai adda, serving freshly made chai. Our focus is on serving your "Meri Wali Chai", a chai made exactly to our customers' liking the minute they place their order - be it an adrak tulsi kadak chai or a paani kam elaichi cinnamon chai. Our option of 12 add-ons gives our customers a total of over 12,000 ways to make their chai at Chaayos.
https://www.linkedin.com/m/company/3581977/
The world’s largest Chai-led beverage platform, Chai Point, is an omni channel brand that started in 2010. The Company reaches millions of customers every day through multiple touch points including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods, and HORECA (hotels, restaurants & cafes). myChai™ brewing system is a proprietary Cloud-connected Chai & coffee brewing technology platform that gives Chai Point the capability to brew fresh chai and coffee with consistent quality on a global scale. Chai Point is present in India through its retail network of over 180 stores across 9 major cities & in over 3500 workplace community hubs across 21 cities through its specialised brewing systems.
With single-origin tea from Assam’s finest estates and 100% single-origin Arabica coffee beans from Rainforest Alliance certified estates of Chikmagalur, Karnataka, Chai Point is already serving over 700,000 cups every day. Chai Point is the first company in India to launch environment-friendly heat retaining Chai flasks in 2016 that can keep the chai, coffee hot for up to 2 hours.
As the brand continues to expand across formats with myChai™, the Company is aiming to tap into one million small and mid-size bakeries and cafes by bringing them onto a single platform. The Company plans to install 30,000 myChai™ brewing systems across India in the next 3–5 years giving it the largest footprint in the retail channel in India.
Towards the brand purpose of brewing an authentic cup that brightens lives and brings people together, the Chai Point Rewards program not only continuously delights and rewards its customers but also engages communities in a unique manner through the IROC – I Run on Chai program, which is integrated in the Chai Point app.
Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG & Paragon Partners. The Company has raised over $50 million in funds till date
Since we were founded in 1996, every day, cup by cup, we have taken the joy of tea to new heights by doing tea differently. From small beginnings in Fitzroy, Melbourne, we have grown a community of tea lovers through reimagining the humble tea leaf, the ways we brew it, serve it and share it.
Today, our innovative (and delicious!) product development continues, combined with ambitious sustainability achievements, a fast-growing online store, a lively distribution centre a welcoming support office in Collingwood and over 70 retail stores across Australia, New Zealand and Singapore.
Our retail experience is known for being immersive and enticing, and the team brings this to life daily. Our stores are beautifully stocked with our iconic products and delicious samples are brewed. Team members are trained to be tea experts who are passionate about the flavours, the stories of each product, and finding teas to match our customers’ different tastes.
The support office can be found on a bustling street in Collingwood, Melbourne. Designed to reflect its eclectic surroundings and fueled by endless pots of tea, this is where our unique blends and original designs are developed and where our cross-functional teams collaborate and deliver strategy, operations, technology, brand, e-commerce, wholesale and more.
The distribution centre is the operational hub of the business – ensuring our delicious tea, teawares and gifts are distributed to stores as well as fulfilling online orders that are delivered to our customers’ doors. Supported by a team of 30 team members and located in the western suburbs of Melbourne, it is an energetic environment.
We are looking for people from all backgrounds and experiences to join us across our stores, the support office and the distribution centre – you will be an important part of the T2 tea-m.
Collingwood, AU
Private
$150M Revenue
http://www.t2tea.com
391 Employees
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