FRUITION Information

Founded by Chris Julian and Samantha Alonso, Fruition boasts a collection of clothing so diverse in brands, time periods, and styles that you'd hard-pressed to find another store that even comes close to its range. Fruition mixes archival Chanel, Ralph Lauren and Nike originals with the flyest of today's fly shit, including Jeremy Scott, Dr. Romanelli, Henrik Vibskov, Cassette Playa and Ambush. You know all those vintage pieces you see M.I.A. rocking? And all those limited-edition, one- or two-of-a-kind streetwear pieces you see artists like Lupe performing in? Fruition has it all. But the clothes are only a minor part of what Fruition is pushing forth-they're also putting out an entire aesthetic and a new way to think about style. "[It's about] leaving with not only a one-of-a-kind pop accoutrement but also a visual imprint of intellectual future and thought pattern," explains Chris Julian. "It is the shoppers - from Eddie Cruz and James Bond, to Katy Perry and Jeremy Scott, to M.I.A., tAz Arnold and Kanye West- that create the intricate reflection of the spaces' diverse limitlessness in street fashion high and low and an immediate siren that the underpinning theme of change is alive and growing." COMPLEX magazine [http://www.complex.com] States "Fruition's taste for '80s-flavored couture is unmatched. Stop in for gear from Chanel, Polo, and Nike that tastemakers like Kanye West cop on the regular."