FruGill Information

Frugill started by running freight operations for CPG, pharma, and retail across North America. We lived the pain of fragmented systems, manual processes, reactive exception management and built the software to fix it. What began as internal ML-powered tools for pricing, sourcing, inventory orchestration, and network optimization is now a customer-facing platform serving enterprise and midmarket manufacturers and supply chain teams across the U.S. and Canada. In 2025, we made the strategic decision to transition freight execution to 3PL partners and focus entirely on scaling the software platform. What we do: ML-Powered Pricing: Automated rate optimization and waterfall tendering using historical lane data. Inventory & Warehouse Intelligence: Real-time tracking and automated reconciliation across DCs and fulfillment centers. Exception Detection: Pattern recognition that flags anomalies before they cascade. We stop your coordinators from firefighting in emails. Supplier Sourcing & Scoring: Automated carrier and supplier matching based on performance and compliance data. Cross-Border Operations: Purpose-built for US-Canada supply chains. Who we serve: Enterprise manufacturers, CPG, pharma & healthcare, food & beverage, retail, and automotive. Integrations: SAP · Oracle · NetSuite · ERP Systems · Custom TMS/WMS via API