Frontier Burger Information

That was the year a young entrepreneur named G. Jim Hasslocher opened a small bicycle rental business at the front gate of Brackenridge Park. It was here that he met his wife and lifetime business partner, Veva Ball. During the summer, they sold ice-cold slices of watermelon to the appreciative bikers. The park was always packed with families picnicking and the air filled with the tantalizing aroma of meat cooking over charcoal fires. That was Jim's inspiration to add charcoal broiled hamburgers to his offerings. Jim was a perfectionist. He made sure to use only the best charcoal, the finest 100% beef patties, his own special blend of spices and seasonings and bakery-fresh buns. The burgers were such a hit, Jim expanded his operation and soon opened the very first Frontier Drive-In. Throughout the 50's, 60's and 70's, Jim's Frontier Drive-Ins expanded all across San Antonio. They were THE places to meet and eat. Jim soon added his famous double-meat Frontier Burger, thin, crispy onion rings, hand-dipped ice cream milkshakes and handmade fruit pies to the menu. Carhops on roller skates would take and deliver orders until Jim introduced the first speaker ordering system in Texas. And through it all, Jim's commitment to serving the finest, authentic charcoal broiled hamburgers never wavered. Jim's aim was to always provide his customers with the highest quality food at the lowest possible price. It was an original idea with a loyal following. It is due to the loyalty of his customers that today the Hasslocher's Frontier Enterprises operates Jim's Restaurants in San Antonio and Austin, The Magic Time Machine restaurants in San Antonio and Dallas and La Fonda Alamo Heights all offering the same great value and outstanding quality that was served at that first watermelon stand almost 70 years ago. One of Jim's final goals was to return to his roots and give loyal fans of the original Frontier Drive-Ins a chance to once again enjoy a charcoal broiled Frontier Burger in all its delicious, savory, juicy glory. And to ...