O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature. From the first neoprene surf wetsuit and board leash to the world’s first stitchless board shorts. O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on being the First Name in the water.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s core values — innovation in style and technology — have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. O’Neill’s progressive spirit will always drive the company forward. For more information, please visit oneill.com.
Intex Recreation Corp. (IRC) is the exclusive sales associate and distributor of INTEX branded products in the United States and Canada. IRC sells to multiple classes of retail including mass market, internet, club, sporting goods, grocery, toy, housewares, department, as well as local distributors. The INTEX product lines include Air Mattresses, Above Ground Pools, Inflatable Pool Floats, Pool Accessories, Inflatable Boats and Kayaks, and after-sale consumer parts. IRC sells direct to the three largest customers and through well-established rep groups managed by Territory Sales Managers for all other customers. IRC’s customer base numbers in the thousands while consumer direct sales are conducted via Intexcorp.com and a fully staffed Consumer Service Call Center with agents in Long Beach, the Philippines and China. Annual sales volume is significant, as well as seasonal in nature, necessitating extensive forecasting, tight controls and detailed execution.
IRC has been in business selling consumer products for over 50 years and is a member of the Intex family of companies. The Intex family of companies is comprised of over 50 independently owned companies working together closely to design, manufacture, market and sell INTEX products in 110 countries all over the world. All INTEX products are exclusively manufactured by two facilities in China with in-house quality assurance and control departments. Product safety and compliance is assured via a firewalled full-service test lab as well as independent third-party test labs.
INTEX products are a great value and built to last, just like the memories made by the people who use them.
Based in Virginia Beach, Virginia, Swimways Corp. is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in more than 20,000 storefronts, it markets three unique consumer brands: SwimWays®, Kelsyus® and COOP®. The company's diverse staff is passionate about developing fun and engaging products for kids and adults.
We are equally passionate about making sure kids are comfortable in and around the water and believe learning to swim is an important life skill. We have been helping to teach kids to swim for over 40 years through our line of swim training products, SwimWays Swim Steps™. In January 2007, the SwimWays brand entered a corporate partnership with Operation Smile, a charitable organization that provides free surgeries to repair cleft lip, cleft palate and other facial deformities to children around the globe. Through the purchase of Swim Steps products, our customers have helped us reach nearly $1 million dollars in donations for this cause dear to our hearts.
Our goal is simple: to continue to provide you with the most entertaining and fun products that feature the very best value, quality, style and innovation you have come to expect from the SwimWays, Kelsyus, and COOP brands.
In 2014 Swimways Corporation acquired Spongex. For over half a century, Spongex has been manufacturing custom-molded closed cell foam products using Aqua Cell Technology in the USA.
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