Frilly Information

Frilly is building tools for local brands to adapt and capitalize on the content marketing shift happening due to AI. We're building in four product pillars: Smart Chat is an AI agent trained on a customer's own content — whitepapers, docs, FAQs, product pages — that embeds directly on their website. Visitors get accurate, real-time answers. The customer gets an analytics dashboard showing what their audience is actually asking, which questions the AI handles well, which ones it doesn't, and actionable insights on how to improve. It turns website chat from a cost center into a feedback loop. Smart Directory is a schema-rich local listing platform that maps an entire community's ecosystem — businesses, makers, artists, events — into AI-readable profiles. Each profile tells a brand's story at a glance, with an embedded AI agent that answers visitor questions and drives traffic to the business's own website. Smart Site (launching soon) generates structured schema.org markup that turns a customer's entire website into a machine-readable knowledge graph. Every entity — the organization, products, articles, team members — gets a canonical identity that LLMs and search engines can consume as a coherent whole, not disconnected page fragments. This is what makes a brand citable by AI, not just crawlable. And Smart Commerce, built on the Agent Commerce Kit protocol to provide Frilly customers with agentic identity and payment protocols that will enable this new way to transact online. Visit frillyconcierge.com to learn more about joining. Use the directory at frilly.ai