Friktion Competitors

Gusto has been growing the small business economy with technology and heart for more than a decade. Launched in 2012 as ZenPayroll, today Gusto serves more than 500,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work. We offer: ▪️ Automated Tax Filing ▪️ Comprehensive HR & Benefits ▪️ Contractor Support ▪️ Integrations & Employee Self-Service ▪️ And so much more We started Gusto with a simple belief: small businesses are the backbone of the American economy. And they deserve a partner that is committed to making their life better.

Brex is the intelligent finance platform built for speed and control, empowering founders and finance teams to spend smarter and move faster globally with intuitive corporate cards, banking, expenses, and travel. Over 35,000 companies run on Brex, including DoorDash, ServiceTitan, Wiz, and Five Guys. Brex LLC is a wholly owned subsidiary of Capital One, N.A.

FloQast is the AI Accounting Transformation Platform built by accountants, for accountants. Accounting is entering its AI era. FloQast is building the platform that defines it. We understand the different nuances in how accounting is managed from company to company — business growth leads to increased complexity, yet teams are faced to respond without additional resources. It's why our Agents are designed to automate specific accounting workflows without compromising security or auditability. Our ISO 42001 certification can attest the accountant retains the final judgement call and has full visibility into all agent interactions. More than 3,500 global teams, including Lululemon, Chipotle, and Shopify, rely on FloQast to reduce manual work, strengthen compliance, and move from preparation to strategic review with confidence. We are not replacing accountants. We are equipping them with AI built for the way accounting actually works. Through our free FloQast Certified Accountant program, we are also investing in the next generation of AI enabled accounting professionals.