Friday Information

We Are Friday helps organisations understand Muslim audiences and markets, turning research and insight into strategy, creative and activation. We believe better work starts with better understanding. That means going beyond representation, assumptions and surface-level cultural cues to understand what people value, how they behave and what builds trust. Through audience research, cultural intelligence and strategy, we help organisations make better decisions and turn that understanding into work that connects. We partner with commercial brands, charities and global organisations across audience insight, brand and communications strategy, creative, campaigns and activation, with particular expertise in Muslim giving, Ramadan and Zakat. Friday Insights is our growing intelligence platform for understanding Muslim audiences and markets, combining original research, audience signals and cultural intelligence. Follow Friday for research, perspectives and practical thinking on Muslim audiences, markets and the organisations seeking to understand them better.