Frictionless Information

Frictionless is a collective of trusted and experienced veterans in outdoor gear, bicycling, and consumer products. We obsess about creating sustainable profitability through authentic, uncomplicated, and efficient drivers of customer and commercial value. We help businesses and investors navigate growth, commercial transformations, and go-to-market and brand strategies by leveraging our networks and successes at leading global DTC, B2B, and multi-channel brands like Specialized Bicycle Components, Canyon Bicycles GmbH, Backcountry, Rapha, Vittoria Tires, and more.