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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.

Our story begins at a cluttered kitchen table in Stockholm, 1996, where friends Anett Jorméus and Susanne Liljenberg sat, frustrated by the eternal challenge of storage. A notion of functional and stylish storage solutions, along with pleasantly simple everyday items, took shape. Things that would provide a lasting solution, beautifully. Today, nearly 30 years later, we have naturally evolved, and a wide range of products for the entire home and home office has emerged. However, our fundamental philosophy for the Granit assortment remains unchanged. Inspiring and sustainable functionality designed to simplify your life, allowing you more time to truly live. From day one, our motto has been clear: Simplify life. We believe in form and function that endures, functioning everywhere regardless of your personal style. Sustainable and long-lasting, in a color palette reflecting the nature around us. We're not here to fill your home with things. We aim to offer you smart, enduring, considerate, and comfortable solutions for your home and daily life. So you can simplify life and have more time for everything else.

Naturkompaniet AB is a chain of outdoor retail shops spread evenly over Sweden, selling outdoor and travel equipment from leading, international brands. Naturkompaniet’s oldest subsidiary, AB Scoutvaror, was founded in 1931 by the Swedish Scout Movement. In 1951, the name was changed from AB Scoutvaror to Friluftsmagasinet Scoutvaror AB and, in 1991, the name finally became Naturkompaniet. The Company has its branches, franchise stores as well as e-shopping. Naturkompaniet is owned by Fenix Outdoor AB listed on Nasdaq OMX Nordic Mid Cap. Naturkompaniet has two sister companies Globetrotter GmbH and Partioaitta Oy, which are the leading retail chain in sales of products for outdoor activities and travel in Germany and Finland. Naturkompaniet has since its establishment, provided its customers with quality equipment for forest, mountains and wilderness activities.