FreshPro Competitors

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The seeds for Fresh Select were first sown over 45 years ago. Two successful local businesses went on to join forces, combining their experience in growing, wholesaling and retailing in the vegetable industry. Today, Fresh Select continues to provide the highest quality, freshest produce by developing enduring relationships with local growers and leading the way in industry innovation. Not only does Fresh Select’s expert team purchase produce, it supports growers by sharing Quality Assurance systems, sustainable farming techniques and the latest industry news.

Fresh Choice W.A. Pty Ltd was established in May 1998 as a grower owned wholesale business at Market City. Since that time, Fresh Choice has grown to become a successful business with an excellent reputation for quality and service with both buyers and growers alike. The company is considered to be a leader in the marketing and wholesaling of fruit and vegetables in Western Australia. Fresh Choice is now jointly owned by the Premier Fruits Group and the La Manna Group - two significant Groups with national fruit and vegetable wholesale operations. The companies in these Groups bring additional specialised knowledge, personnel and access to consistent quantities of quality produce.