Fresh Direct is your partner in fresh produce, sourcing and supplying fruit, vegetables, and flowers to wholesale, retail, and foodservice customers across New Zealand. We work closely with growers to bring seasonal produce to market, maximising freshness with a focus on quality.
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Fresh Direct Questions
The Fresh Direct annual revenue was $681.4 million in 2026.
22 people are employed at Fresh Direct.
Fresh Direct is based in Palmerston North, Manawatu-Wanganui.
The NAICS codes for Fresh Direct are [4244, 424480, 42, 42448, 424].
The SIC codes for Fresh Direct are [514, 51].
Top Fresh Direct Employees
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21
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Hannah Tapao
Floral Merchandiser at Fresh Direct
Te Awamutu, Waikato, NZ -
Gavin Chong
Regional Manager at Fresh Direct
New Zealand12 -
1
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Rakeem Toole
Produce Trader at Fresh Direct
New Zealand11 -
Sam Hogarth
National Account Manager at Fresh Direct
Christchurch, NZ1
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