Freedom Range Competitors

Guilt-free chocolate doesn’t exist…right? Maybe—but with 16 grams of protein and 40% of your daily calcium, Breakfast Balance Dark Chocolate comes pretty close. We use only pasture-raised organic milk and fair trade ingredients, so while you’re doing something good for your body, you’re also doing something for local economies and the environment.

Vital Farms is on a mission to bring ethically produced food to tables across America. Founded as a single farm in 2007, we've grown into a national consumer brand, working with over 600 family farms and securing nationwide distribution to more than 24,000 retail locations. Vital Farms is the leading U.S. brand of pasture-raised eggs by retail dollar sales. A Certified B Corporation, Vital Farms has been independently verified to meet high standards in the areas of social and environmental impact, governance, accountability, and transparency. We anchor our business to the mission of improving the lives of people, animals, and the planet through food. In 2017, Vital Farms opened our flagship egg washing and packing facility, which we've dubbed Egg Central Station. In 2022, we announced plans for our second facility-Vital Crossroads in Seymour, Indiana - which is set to become fully operational in 2027. Throughout our history, we ve looked for innovative ways to improve the lives of animals, people, and the planet. Weve used emerging technologies such as digital soil mapping, and automated egg processing to improve or speed up necessary practices without passing the cost along to the farmer, customer, or consumer. Vital Farms' commitment to quality and ethics has earned recognition within the food and beverage industry. We were named Sustainable Plant of the Year by Food Engineering in 2023, and we received LEED® Gold Certification from the U.S. Green Building Council in 2024. Fast Company honored Vital Farms in its Brands that Matter category for four consecutive years, 2021-2024. We were also a Texan by Nature Honoree for leadership in conservation and sustainability in 2025.

Transforming the egg case with ethical eggs for the Humane Race, Egg Innovations provides 100% Free Range and Pasture Raised eggs. Before cage free, before free range; Egg Innovations was creating the premium egg category to transform chicken welfare, elevating hen care and egg quality. Egg Innovations’ farming roots date back over 100 years, to the Brunnquell homestead in Port Washington, WI. As a third-generation farmer, John Brunnquell, CEO and President of Egg Innovations, grew up in the egg business. Our founder has earned his Ph.D. by studying and understanding the natural behaviors of hens. With these insights, Egg Innovations' priority is the health and wellness of the chickens to farm in a way that lets chickens be chickens. That commitment continues as Egg Innovations is understanding the needs and wants of consumers and striving to meet their growing needs. With a focus on the welfare of chickens, people, and the planet; Egg Innovations is working to rejuvenate the Earth, restore the soil, and improve the ecosystem of the planet through sustainable farming practices. With the growing concern around climate impact, Egg Innovations is committed to be the sustainable solution through innovation in the egg case. We are proud to be the leader in regenerative egg farming and are on a mission to help our chickens, people and planet lead healthier lives.