Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand. At the outset, our vision was to create a proudly South African lifestyle brand that was founded on the core principles of quality, longevity, value and worth. We saw leather as the raw material that epitomised all four of these principles and so it was a natural starting point for our aspiring brand. So, we launched the business out of a small room at the University of Stellenbosch, with one leather craftsman named Benjamin and a very old traditional leather-stitching machine. After a few months of determination and prototyping, we had developed two products that we took to market, the Benjamin a classic leather briefcase, and the Bobby, a full leather adventure backpack. And the rest is history… 10 years on and we have continued to improve and grow our product offering that now includes a wide range of premium lifestyle companions, available online and in 15 retail stores across the country. OUR MISSION We want to be known as an aspirational and responsible South African brand that connects people through delivering authentic lifestyle products and experiences. OUR VISION The foundation on which our brand was originally built, rings true 10 years on, with the aim of inspiring others along the way to create their own destiny and live their lives with true FREEDOM OF MOVEMENT: the Freedom to dream | the Freedom to create | the Freedom to move. STAY FREE AND KEEP MOVING
View Top Employees from Freedom of MovementWebsite | https://freedomofmovement.co.za/ |
Revenue | $3 million |
Employees | 98 (40 on RocketReach) |
Founded | 2013 |
Address | 190 Bree street, Cape Town, Cape Town, Western Cape 8001, ZA |
Phone | +27 21 422 2205 |
Industry | Retail, Manufacturing General, Manufacturing |
SIC | SIC Code 317 Companies, SIC Code 31 Companies |
NAICS | NAICS Code 316998 Companies, NAICS Code 31699 Companies, NAICS Code 31 Companies, NAICS Code 316 Companies, NAICS Code 3169 Companies |
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The Freedom of Movement annual revenue was $3 million in 2024.
Eve Webb is the Head of Buying of Freedom of Movement.
40 people are employed at Freedom of Movement.
Freedom of Movement is based in Cape Town, Western Cape.
The NAICS codes for Freedom of Movement are [316998, 31699, 31, 316, 3169].
The SIC codes for Freedom of Movement are [317, 31].