Freedelity Information

We are the benchmark when it comes to managing the personal data of consumers living in Belgium. Freedelity sees itself as the “trusted third party” in the relationship between BtoC data processing officers and those consumers who are incorporated in the Freedelity file. This is specifically the case for those retailers who contribute to the concept of sharing the maintenance of identification data. This offer is based on three key components Responsibility for processing the Freedelity file. Responsibility for editing the CustoCentrix platform and implementing the shared updating of personal data belonging to companies using CustoCentrix Responsibility for editing the MyFreedelity portal and mobile app. The CustoCentrix website is the channel through which Freedelity and retailers can communicate. www.myfreedelity.com is aimed at consumers who are keen to keep control over the way their personal data is used and to manage the consent they grant to companies which use CustoCentrix for the purposes of marketing and CRM. www.freedelity.be redirects visitors to these two portals and brings data quality services to the attention of those involved in direct marketing.