Fred Marshall Email & Phone Number
Principal, Client Insights @ IRI
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Fred Marshall Location
- Norwalk, CT, US
Fred Marshall Work
- 2019 -now Principal, Client Insights @
- 2018 -2019 Commercial Director, Retail and Consumer @
- 2017 -2018 Senior Vice President | Consulting @
- 2015 -2016 Senior Vice President @
- 2013 -2015 SVP Client Service @
- 2002 -2013 SVP Client Service @
- 1990 -2002 SVP Client Service @
Fred Marshall Education
- Babson F.W. Olin Graduate School of Business
MBA (Marketing)
1988-1989 - University of New Hampshire
BA (Political Science)
1981-1985
Fred Marshall Skills
- Brand Management
- Brand Equity
- Qualitative Research
- Advertising Research
- Shopper Marketing
- Marketing Research
- FMCG
- Consumer Behaviour
- Questionnaire Design
- Market Research
- Business Insights
- Brand Architecture
- Consumer Products
- Primary Research
- Customer Insight
- Strategic Planning
- Consumer Insight
- Copy Testing
- Segmentation
- Competitive Analysis
- Focus Groups
- Business Strategy
- Quantitative Research
- Market Analysis
- Competitive Intelligence
- Analytics
- Financial Services
- Nielsen
- Survey Research
- Survey Design
- Integrated Marketing
- Marketing Strategy
- International Research
- Product Innovation
- Media Research
- Positioning
- Marketing Mix Modeling
- Questionnaires
- Online Research
- Consumer Behavior
- Marketing
- Leadership
- Strategy
- Business Development
- Planning
- Relationship Management
- Human Resource
- Microsoft Office
- P&L Management
- Research
- Human Resource Planning
Fred Marshall Summary
- Fred Marshall, based in Norwalk, CT, US, is currently a Principal, Client Insights at IRI. Fred Marshall brings experience from previous roles at GfK and Nielsen. Fred Marshall holds a 1988 - 1989 MBA in Marketing @ Babson F.W. Olin Graduate School of Business. With a robust skill set that includes Brand Management, Brand Equity, Qualitative Research, Advertising Research, Shopper Marketing and more. Fred Marshall has 2 emails on RocketReach.
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