Category Strategy Manager @ (November 2020 - August 2023)
Revenue Mix Manager @ (January 2019 - November 2020)
Revenue Insights Manager @ (July 2017 - January 2019)
Customer Category Manager @ Wrigley Australia and New Zealand (September 2015 - July 2017)
Customer Activation Merchandising Manager @ (January 2014 - September 2015)
Sales and Marketing Consultant @ (October 2013 - January 2014)
Commercial planning and activation manager @ (September 2011 - August 2013)
Business Development Manager @ (June 2009 - September 2011)
Business Development Executive @ (September 2007 - May 2009)
Fraser Alexander Education
University of St. Andrews
Master of Arts (M.A.) (Business Administration and Management, General)
2002-2007
University of St. Andrews
2:1 (French and Management)
2002-2007
Fraser Alexander Skills
Account Management
Alcoholic Beverages
Beverage Industry
Brand Management
Budgets
Business Development
Business Planning
Business Strategy
Categorization
Confectionery
Customer Insight
Customer Marketing
Data Analysis
FMCG
Fast-Moving Consumer Goods (FMCG)
Forecasting
Key Account Development
Key Account Management
Market Planning
Marketing Management
Marketing Strategy
Multi-channel Retail
National Accounts
Negotiation
P&L Management
Relationship Marketing
Retail
Sales
Sales Operations
Shopper Marketing
Space Planning
Strategic Planning
Trade Marketing
Fraser Alexander Summary
Fraser Alexander, based in Sydney, NSW, AU, is currently a Strategic Revenue Management at Ferrero. Fraser Alexander brings experience from previous roles at Ferrero and PepsiCo. Fraser Alexander holds a 2002 - 2007 Master of Arts (M.A.) in Business Administration and Management, General @ University of St. Andrews. With a robust skill set that includes Account Management, Alcoholic Beverages, Beverage Industry, Brand Management, Budgets and more. Fraser Alexander has 4 emails and 1 mobile phone numbers on RocketReach.
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