Francine Werdinger Email & Phone Number
Director of Brand Strategy and Governance @ TIAA
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Francine Werdinger Location
- Chicago, IL, US
Francine Werdinger Work
- 2025 -now Director of Brand Strategy and Governance @
- 2022 -2024 Director of Brand Marketing @
- 2020 -2021 Director, Brand and Communications @
- 2016 -2020 Senior Manager, Brand and Corporate Communications @
- 2013 -2015 Director, Global Branding @
- 2009 -2013 Global Marketing Strategy Manager, Business Analytics Services @
- 1998 -2008 Manager, Corporate Identity and Design @
Francine Werdinger Education
- University of Michigan
Bachelor of Arts - BA (Economics)
Francine Werdinger Skills
- Messaging
- Stakeholder Management
- Brand Awareness
- Relationship Building
- Brand Identity
- Brand Equity
- Brand Architecture
- Brand Development
- Brand Strategy
- Active Listening
- Team Leadership
- Leadership
- Customer Insight
- Creative Market Planning & Execution
- Business-to-Business (B2B)
- B2B Marketing Strategy
- Strategic Planning for Growth
- Multi-Channel Marketing
- Integrated Multi-Channel Marketing
- Customer Segmentation Strategy
- Market Segmentation
- Target Segmentation
- Marketing Project Management
- Multimedia Marketing Communications
- Integrated Marketing Communications Planning
- Marketing Communications Planning
- Leveraging Strategic Partnerships
- Strategic Partner Relations
- Strategic Partner Relationship Management
- Competitive Intelligence
- Competitive Strategies
- Competitive Marketing Strategies
- Business Strategy
- Data Analytics
- Marketing Strategy Development
- Positioning (Marketing)
- Branding & Identity Marketing
- Integrated Brand Marketing
- Branding
- Managing Agency Relationships
- Agency Relations
- Agency Coordination
- Customer Experience
- Experiential Marketing
- Brand Marketing
- Cross-functional Team Leadership
- Competitive Analysis
- Product Management
- Marketing Strategy
- Analytics
- Strategy
- Strategic Partnerships
- Marketing Communications
- Segmentation
- Integrated Marketing
- Product Marketing
- Strategic Planning
- Brand Management
- Lead Generation
- Direct Marketing
- E-commerce
- B2B Marketing
- Market Research
- Market Analysis
- Marketing Management
- Marketing Research
- Email Marketing
- Salesforce.com
- Market Planning
- Branding & Identity
- Corporate Branding
- Customer Relationship Management (CRM)
- Marketing
- Positioning
- Customer Relationship Management Crm
- Consulting
- IBM
- Celebrity
- Vendors
- Sales
- Amenities
- Cost
- Beverage
- Seats
- Content Marketing
- Return on Investment
- Serving
- Driving
- Executive Positions
- Introducing
- Customer Research
- Conversant
- Cross Functional Team Leadership
- Airports
- Offerings
- Japan
- Travel
- Data Conversion
- HTTPS
- Voice of the Customer
- Management
- Revenue
- Design
- Evangelist
- Airlines
- Red Carpet
- Customer Facing
- Reception
- Signage
- Freight
- CRM
- Managed Agency
- Carriers
- Friendly
- Latin
- Silicon Valley
- Primary Research
- Methodology
- B2b
- Profit
- Hollywood
- Customer Satisfaction
- Lounge
- Business Services
- Corporate Communications
- Sage Act
- Survey Research
- Reports
- Asian markets
- Hotels
- Kellogg
- Strategies
- Loyalty Programs
- Consolidation
- Training
- Qualitative Research
- Chef
- Audience
- Status Reports
- Materials Management
- Image
- Product Development
- American
- Research
- Logo Design
- Marketing Consulting
- Chicago
- Analysis
- Ratings
- Advertising Agency
- Hospitals
- B2c
- Economics
- Perspective
- Cross Functional Team
- RFP
- Communication
- Queries
- Business Analytics
- Entertainment
- Rehab
- Project
- Rollout
- Strategic Communications
- Market Share
- Data Migration
- Brand Loyalty
- Consumer Behaviour
- Internal Audit
- Targeted Advertising
- Corporate Identity
- E Commerce
- Branding and Identity
- Pro Bono
- International
- Art
- Google Groups
- Executive Management
- International Expertise
- History
- Electronics
- Arbor
- Guidelines
- International Marketing
- Product Training
- Materials
- Global Marketing
- Software
- Touch
- Launches
- Focus Groups
- Interest Rates
- Collateral
- Deadline
- Multi Channel Marketing
- Budgets
- Culture
- Menu Development
- Hong Kong
- French
- Architecture
- Evaluation
- Consumer
- Databases
- Customer Relationship Management
Francine Werdinger Summary
- Francine Werdinger, based in Chicago, IL, US, is currently a Director of Brand Strategy and Governance at TIAA. Francine Werdinger brings experience from previous roles at Kyndryl, cleverbridge, Nalco Water, An Ecolab Company and Sealed Air Corporation. Francine Werdinger holds a Bachelor of Arts - BA in Economics @ University of Michigan. With a robust skill set that includes Messaging, Stakeholder Management, Brand Awareness, Relationship Building, Brand Identity and more. Francine Werdinger has 3 emails and 2 mobile phone numbers on RocketReach.
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