Fractional CMO Information

I’m Beth Thompson (née Chapman), a Fractional CMO helping founders and leadership teams build iconic, scalable brands that win in today’s competitive market. With over a decade of experience in brand and growth strategy, I’ve worked across startups, scale-ups, and investor-backed businesses in the UK and US. I founded and scaled Leaf Envy, a design-led consumer brand that grew to a multi-million valuation before being acquired in 2024. That journey taught me firsthand the realities of growth: bootstrapping, fundraising, hiring (and firing), pivoting, and ultimately creating a brand that inspired a loyal customer community. Now, I partner with founders and CEOs as a Fractional CMO, working across three key sectors: • Consumer Lifestyle • Health & Wellness • Luxury & Travel I help businesses to: • Create growth strategies that deliver measurable results • Define differentiated, defensible brand positioning • Unlock new revenue opportunities across DTC, retail, and partnerships • Build marketing playbooks, processes and scalable teams What sets me apart is that I’ve sat in the founder seat myself — I understand the pressure, the ambition, and the juggle of scaling a business. My mission is to energise and equip founders with the clarity, strategy, and momentum they need to succeed boldly.